To mark the 20th anniversary of the iconic BR 01 — the timepiece that made the square case Bell & Ross’s visual signature — the French brand is now embracing a more refined direction. Enter the new BR 05 36 mm, a sleeker, more elegant reinterpretation of its emblematic integrated-bracelet sports watch. This smaller version not only preserves the original’s strong character but updates it for a wider audience that values design and comfort.
Compact, Yet Commanding
Oversized watches no longer dominate the luxury scene. Today’s trend leans toward more balanced and versatile proportions. With its 36 mm diameter and slim 8.5 mm profile, the BR 05 36 mm perfectly embodies this shift: lighter, more wearable, and above all, more refined.
That said, shrinking a square watch like the BR 05 is no simple task. Each component has been meticulously redesigned to maintain both structural integrity and visual harmony. As Bruno Belamich, the brand’s co-founder and Creative Director, puts it:
“Every millimetre matters, every millimetre makes a difference.”
This new model trades the boldness of the 40 mm versions for sophisticated discretion, without compromising on personality. The case remains true to Bell & Ross’s DNA, showcasing the brand’s signature circle-in-a-square design inspired by cockpit instruments.
A Design for Everyone
The BR 05 36 mm isn’t a “small watch” — it’s a well-proportioned timepiece, suited to any wrist and any style. Its gender-neutral design and versatility make it ideal for everyday wear as well as more formal occasions.
The dial options are one of the highlights of this release:
- Black soleil: a timeless classic, perfect for business or casual looks.
- Grey and Ice Blue: refined metallic finishes to elevate any outfit.
- White mother-of-pearl: elegant and unique, with a texture that blends modernity and sophistication.
All versions feature rhodium-plated applied numerals, skeletonised hands, and white Super-LumiNova, ensuring excellent readability in all lighting conditions. Notably, the 36 mm model omits the date window, giving the dial a cleaner, more symmetrical appearance.
Precision at Its Core
Inside the case beats the automatic BR-CAL.329 movement, offering a 54-hour power reserve, 4 Hz frequency, and a slim 3.6 mm profile. It’s the perfect calibre for a watch that values both technical performance and visual finesse.
Additionally, its 100-metre water resistance ensures this timepiece remains as practical as it is attractive.
Technical Specifications – Bell & Ross BR 05 36 mm
- Case: Brushed and polished stainless steel, 36 mm diameter, 8.5 mm thickness. Screw-down crown with lateral protection. Closed caseback. Sapphire crystal with anti-reflective coating.
- Water resistance: Up to 100 metres.
- Dial: Black soleil, grey soleil, ice blue soleil, or white mother-of-pearl.
- Details: Applied rhodium-plated numerals and indexes. Skeletonised hands filled with white Super-LumiNova (green emission).
- Movement: Automatic calibre BR-CAL.329, 25.6 mm diameter, 3.6 mm thickness. Frequency: 28,800 vibrations/hour. Power reserve: 54 hours.
- Functions: Hours, minutes, and seconds.
- Bracelet: Integrated stainless steel, satin-finished with polished central links. Folding clasp.
- Available references:
- BR05A-S-BL-ST/SST – Black dial
- BR05A-S-GR-ST/SST – Grey dial
- BR05A-S-BU-ST/SST – Ice blue dial
- BR05A-S-MP-ST/SST – White mother-of-pearl dial
Discover It at Maison Roca
The Bell & Ross BR 05 36 mm is more than just a watch: it’s a statement of modern sophistication, designed for those who seek style, innovation, and comfort in a single piece.
Come and see it for yourself at our Maison Roca boutiques. Our expert team will guide you in choosing the version that best suits your taste and personality.
