The British actress, known for her authenticity and magnetism, embodies the free and refined spirit of dinh van’s new 2025 campaign.
At Maison Roca, we are passionate about seeing how jewelry finds new voices to express itself. With her unique charm, Aimee Lou Wood becomes dinh van’s new muse, reaffirming the Maison’s manifesto of freedom and essential design: jewelry to live in, not to show off.
The manifesto of freedom according to dinh van
Since its foundation, dinh van has defended a radical idea of jewelry: simplicity as a form of liberation. “Freedom to create. Freedom to wear.” This spirit guides each creation — a sculptural object that removes excess to preserve only the essence.
Its icons — Menottes, Serrure, and Le Pavé — are much more than designs: they are symbols of inner freedom expressed in every gesture. At dinh van, jewelry does not seek ostentation; it expresses an attitude.
Aimee Lou Wood, the new voice of the Maison
The British actress Aimee Lou Wood, known for her role in Sex Education and her authentic, joyful personality, is now the face of dinh van’s 2025 campaign. With a career spanning theatre, cinema and television, Wood brings magnetic presence and sincerity that perfectly resonate with the Maison’s philosophy.
“I spent my whole life worrying that I was going against the grain, and today I realise that in fact, it was my superpower.”
Aimee Lou Wood
A statement that perfectly aligns with the vision of Jean Dinh Van, the artisan who revolutionised French jewelry by reducing it to its purest form.
An alliance between art and authenticity
The new campaign, directed by filmmaker Eva Vik and shot by photographer Julien Vallon, plays with the idea of a cinematic dream. In an ethereal, minimalist world, dinh van’s creations come to life as natural extensions of the body. They do not decorate — they breathe.
The result is a tribute to the contemporary woman: spontaneous, curious, confident. A woman who, like Aimee Lou Wood, does not seek to please, but to exist fully.
Jewelry to live in, not to show off
In the words of the Maison: “True jewelry doesn’t shout. It lives. Naturally.” This is the bond between Aimee Lou Wood and dinh van: jewelry that transcends fashion to become a gesture of freedom.
Discover the latest dinh van creations at our boutiques on Meritxell 50 and 97, or online at maisonroca.ad.
