Maison Roca integrates its three boutiques under one brand

A new chapter that reflects our essence, our savoir-faire, and the desire to continue offering a coherent and inspiring luxury experience.

We are pleased to share an important milestone in our journey: the integration of our three boutiques under one single brand, Maison Roca. This step symbolizes the maturity of a project born from a passion for fine jewellery and exceptional watchmaking, now presented to the public with a unique identity and a unified voice.

Presentation of Claudia Riera, new muse of Maison Roca

A story that evolves

Since our beginnings at the emblematic Mercat de l’Or on Meritxell Avenue 52, we have grown through three spaces that, each in their own way, have interpreted the same spirit of excellence, beauty, and authenticity.

Meritxell Avenue in the 1970s, origins of Maison Roca
Meritxell Avenue, near Granja Roca, number 50, around the 1970s.


Today, Mercat del Diamant, Bàsic Mercat and Maison Roca become one single house: Maison Roca, a name that encapsulates years of dedication, trust, and passion for creations that endure.

One brand, multiple expressions

This integration allows us to offer a smoother and more coherent experience, where each boutique — at 18, 50 and 97 Meritxell Avenue — retains its own personality while speaking the same language of elegance and savoir-faire.


At 50 Meritxell Avenue, Maison Roca exclusively hosts the Breitling brand, a benchmark of Swiss watchmaking and mechanical excellence.

Exclusive Breitling space at Maison Roca 50


At 18 Meritxell Avenue, gemmology takes centre stage — with diamonds, gemstones, and brands such as Shamballa Jewels and Niessing, expressing our passion for designer jewellery, contemporary craftsmanship, and pieces with a soul.

At 97 Meritxell Avenue, our own Maison Roca collection shines — a line of fine jewellery created with the same passion and precision that guide our selection of brands. Each piece reflects our savoir-faire, our love for noble materials, and our commitment to traceability and responsible beauty.



Each space holds its own treasures, inviting you to discover them at your own pace and experience Maison Roca in all its diversity.


From the most contemporary collections to the most exclusive pieces, everything reflects the same philosophy: Bold Luxury Life — a way of understanding luxury that highlights authenticity and human connection.

Our commitment

With this new stage, we reaffirm our commitment to quality, sustainability, and personalized service.
Our boutiques and team continue to offer expert guidance, dedicated attention, and a curated selection of brands that embody the values defining us: creativity, rigour, and passion for beauty.

Contact us and discover where these three spaces of style and exclusivity await you: Contact Maison Roca

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Maison Roca is responsible for the processing of this data which will be used to inform you about the selected product, news and promotions related to the world of jewelery and watches. We do not share this data with third parties and in our privacy policy you will find additional information about this treatment and how to exercise your rights of access, rectification and deletion, among others. By pressing the "SEND" button, you declare to have read and accepted the terms and conditions of the legal notice.