A campaign that unites jewellery, art and culture with the inspiring face of the Andorran actress.
Maison Roca begins a new chapter with Clàudia Riera as the image of the house. The Andorran jeweller thus reinforces its commitment to local talent, culture and a responsible vision of luxury.
Clàudia Riera, new muse of Maison Roca
Maison Roca has unveiled its new campaign with the incorporation of Andorran actress Clàudia Riera as the brand’s muse. This collaboration symbolises the house’s commitment to local talent and to connecting jewellery with culture and art.
An iconic setting: the Mercat del Diamant
The launch event, held at Maison Roca – Mercat del Diamant, offered an exclusive preview of the campaign images, shot in this historic location. The photographs highlight the strength of the gem, the beauty of the woman and the bond with nature, in a narrative that blends elegance and authenticity.
During the event, guests also had the chance to discover some of the most iconic pieces from Maison Roca, immersing themselves in the essence of the brand.
Commitment to culture and local talent
“Today, we are not only presenting a new campaign but also reaffirming our commitment to the culture and talent of the country. Maison Roca is the evolution of our group: it unites the heritage of the former jewellery houses – Mercat de l’Or, Mercat del Diamant and Bàsic Mercat – with a forward-looking vision, as a multi-brand jeweller and also with its own unique and traceable gems,” highlighted Joan Roca, president of the GRG Group.
An artistic journey with Andorran roots
With experience in television, film and theatre, Clàudia Riera now embarks on a new project as the image of Maison Roca, while preparing new artistic challenges, including an upcoming film shoot and her return to the Barcelona stage with the play Venus in Fur.
“Jewellery is not only beauty, it is history, craftsmanship and art. When I wear a jewel that represents me, it gives me confidence and strength. At the same time, Andorra is my home: here I received my artistic foundations and here lies the talent and culture that have made me grow. That is why I am delighted that an Andorran house like Maison Roca is investing in me and in the culture of the country,” said the actress.
Responsible luxury
The campaign is part of Maison Roca’s vision of offering a closer, more contemporary luxury, able to connect with a broad audience, including younger generations. The house defends the idea that investing in quality pieces is a commitment to sustainability and to objects that last over time.
“It is like having a fine library of jewels: pieces you can wear, combine, share and pass on to those you love,” says Clàudia Riera.
In line with this vision, Maison Roca strengthens its commitment to traceability and ethics in jewellery thanks to the Tracemark certification, which guarantees the responsible origin of gems and precious metals.
About Maison Roca
Maison Roca is the new jewellery concept by GRG, bringing together the legacy of Mercat de l’Or, Mercat del Diamant and Bàsic Mercat under a multi-brand proposal, with exclusive in-house creations. The brand aspires to be a reference in the culture of luxury, with the mission of uniting tradition and modernity, supporting local talent and offering a unique experience to its clients. Today, the three Maison Roca boutiques on Av. Meritxell 18, 50 and 97 represent Andorran jewellery that combines tradition, exclusivity and a clear vision of the future.
