Oris surprises us with the return of its emblematic Big Crown Pointer Date “Bullseye”, a timepiece that celebrates nearly a century of history and the creative independence of the Swiss brand. Moreover, this new version revives one of the designs most appreciated by collectors while combining the tradition of the past with contemporary elegance.
In particular, what makes this watch special is its “Bullseye” dial, inspired by an Oris pocket watch from the 1910s. In addition, with a sophisticated contrast between silver and black tones and a touch of red on the date hand, the design stands out for its legibility and character. On the one hand, the cathedral hands and the fluted bezel evoke the classic spirit of the collection; on the other hand, modern details add freshness and versatility.

Swiss mechanics and Oris precision
The Big Crown Pointer Date “Bullseye” clearly reflects Oris’ commitment to mechanical precision and the tradition of Swiss watchmaking. First of all, the watch is equipped with the automatic Oris Calibre 754, based on Sellita, which features the characteristic pointer date complication with a central hand. In addition, the movement includes the brand’s distinctive red rotor, an emblematic element within the Oris universe. In this way, each movement combines reliability, precision and ease of maintenance. Finally, the double-domed sapphire crystal protects the dial and reinforces a design that, overall, breathes authenticity and timeless elegance.
Finally, to complete the aesthetic, the piece is presented with a sustainable Cervo Volante deer leather strap, easy to change thanks to its quick-release spring bars. As a result, it is ideal for adapting the watch to any style or occasion. Likewise, this adaptability reinforces the versatile and contemporary character of the collection.

Ultimately, the return of the “Bullseye” is much more than a simple reissue. Rather, it is a celebration of Oris’ identity and its independence within the world of Swiss watchmaking. Whether you are an Oris enthusiast or simply looking for a watch with history, style and character, this piece is a perfect example of how a classic can remain contemporary, appealing and vibrant.
Big Crown Pointer Date “Bullseye” Specifications
| Specification | Detail |
|---|---|
| Brand | Oris |
| Model | Big Crown Pointer Date “Bullseye” |
| Reference | 754 7779 4061-07 5 19 25 |
| Dial | Black and white with Super-LumiNova hour markers and printed white Arabic numerals |
| Case material | Stainless steel |
| Case dimensions | 38 mm (diameter) × 45.5 mm (lug-to-lug) × 12.2 mm (thickness) |
| Crystal | Double-domed sapphire with internal anti-reflective coating |
| Case back | Stainless steel and sapphire, screwed |
| Movement | Oris 754 (base Sellita SW200-1): automatic with manual winding and hacking seconds, 28,800 vph (4 Hz), 41-hour power reserve, 26 jewels |
| Water resistance | 5 bar (50 metres) |
| Strap | Black deer leather (20/16 mm) with stainless steel buckle |
| Functions | Time (hours, minutes, seconds) and central pointer date |

If you would like to discover this model and other Swiss watchmaking novelties, we invite you to visit Maison Roca at Avinguda Meritxell 50 in Andorra la Vella. In our boutique, you will find a carefully curated selection of mechanical watches, automatic watches and Swiss watches for men and women. Our specialist team will be delighted to help you find the perfect Oris watch.


