{"id":119338,"date":"2026-07-21T16:30:15","date_gmt":"2026-07-21T14:30:15","guid":{"rendered":"https:\/\/maisonroca.ad\/historia-maison-roca\/"},"modified":"2026-09-29T10:25:13","modified_gmt":"2026-09-29T08:25:13","slug":"history-maison-roca","status":"publish","type":"page","link":"https:\/\/maisonroca.ad\/en\/history-maison-roca\/","title":{"rendered":"History Maison Roca"},"content":{"rendered":"\t\t
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The History of MAISON ROCA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The origins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t
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The Roca family has been engaged in commerce since 1949, continually adapting to an Andorra in constant transformation.<\/p>

In 1972, Josep Roca and his siblings Marcel\u00b7l\u00ed and Assumpci\u00f3, owners of Granja Roca Grup, opened a shop devoted exclusively to tobacco, luxury smoking accessories\u2014including Dupont, Cartier and Dunhill lighters\u2014and items such as pipes and luxury tobacco boxes. One department sold gold bars and coins, which inspired the shop\u2019s name: Mercat de l\u2019Or. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The First Jewellery and Gemstones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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During the 1980s, a passion for mineralogy and gemmology led Josep Roca\u2019s son Joan Roca, now president of Granja Roca Grup, into the world of jewellery. Exclusive pieces made in the company\u2019s workshops, together with a growing selection of renowned brands, established Mercat de l\u2019Or as an unusual destination described as a \u201cluxury bazaar\u201d. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Transformation into a Luxury Jewellery and Watchmaking House<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In 1991, Mercat del Diamant opened in a landmark building designed specifically for jewellery, watches and collectables. The building also housed workshops where the company created its own jewellery.<\/p>

During this new chapter, Rosa Roca, a GIA-qualified gemmologist, joined the Mercat del Diamant team and contributed to the development of the family business.<\/p>

The business continued to evolve with the opening of B\u00e0sic Mercat in 2012, a strategic move to diversify its brands and strengthen its focus on exclusivity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A New Way of Thinking About Luxury<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Susanna Roca\u2019s appointment as CEO and the creation of MAISON ROCA in 2023 marked the company\u2019s consolidation. Its boutiques\u2014Mercat del Diamant, B\u00e0sic Mercat and MAISON ROCA\u2014were brought together under one brand: MAISON ROCA.<\/p>\n

Today, MAISON ROCA has three boutiques on Avinguda Meritxell, at numbers 18, 50 and 97, presenting more than 35 prestigious jewellery and watch brands. These include Breitling, Pomellato, CHANEL, Chaumet, Messika, FRED and dinh van, alongside our own registered jewellery brand, MAISON ROCA\u00ae. <\/p>\n

Our philosophy is shaped by a commitment to exceptional quality, exclusivity and innovation. Every creation is selected or conceived to express elegance, refinement and enduring beauty.<\/p>\n

The Roca family legacy continues through its devotion to craftsmanship, innovation and the commitment of a new generation to sustainability. With more than four decades of experience in jewellery, MAISON ROCA represents a distinctive vision of luxury: creative, bold and timeless, defined by an enduring commitment to quality and craftsmanship. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The History of MAISON ROCA The origins The Roca family has been engaged in commerce since 1949, continually adapting to an Andorra in constant transformation. In 1972, Josep Roca and his siblings Marcel\u00b7l\u00ed and Assumpci\u00f3, owners of Granja Roca Grup, opened a shop devoted exclusively to tobacco, luxury smoking accessories\u2014including Dupont, Cartier and Dunhill lighters\u2014and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-119338","page","type-page","status-publish","hentry"],"yoast_head":"\nThe History and Origins of Maison Roca in Andorra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maisonroca.ad\/en\/history-maison-roca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History and Origins of Maison Roca in Andorra\" \/>\n<meta property=\"og:description\" content=\"The History of MAISON ROCA The origins The Roca family has been engaged in commerce since 1949, continually adapting to an Andorra in constant transformation. 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