{"id":79553,"date":"2025-09-12T11:11:30","date_gmt":"2025-09-12T09:11:30","guid":{"rendered":"https:\/\/maisonroca.ad\/?p=79553"},"modified":"2026-06-22T10:44:02","modified_gmt":"2026-06-22T08:44:02","slug":"maison-roca-presents-claudia-riera-as-its-new-muse","status":"publish","type":"post","link":"https:\/\/maisonroca.ad\/en\/maison-roca-presents-claudia-riera-as-its-new-muse\/","title":{"rendered":"Maison Roca presents Cl\u00e0udia Riera as its new muse"},"content":{"rendered":"\t\t
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Una campanya que uneix joieria, art i cultura amb el rostre inspirador de l\u2019actriu andorrana.<\/p>\n\n

Maison Roca inicia una nova etapa amb Cl\u00e0udia Riera com a imatge de la casa. La joieria andorrana refor\u00e7a aix\u00ed el seu comprom\u00eds amb el talent local, la cultura i un luxe responsable.<\/em><\/p>\n\n

Cl\u00e0udia Riera, nova musa de Maison Roca<\/h2>\n\n

Maison Roca ha presentat la seva nova campanya amb la incorporaci\u00f3 de l\u2019actriu andorrana Cl\u00e0udia Riera<\/a><\/strong> com a musa de la marca. La col\u00b7laboraci\u00f3 simbolitza l\u2019aposta de la casa pel talent local i per vincular la joieria amb la cultura i l\u2019art.<\/p>\n\n

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Un escenari emblem\u00e0tic: el Mercat del Diamant<\/h2>\n\n

L\u2019acte de presentaci\u00f3, celebrat a Maison Roca – Mercat del Diamant<\/em>, ha perm\u00e8s mostrar en prim\u00edcia les imatges de la campanya, rodades en aquest mateix espai hist\u00f2ric. Les fotografies ressalten la for\u00e7a de la gemma, la bellesa de la dona i la connexi\u00f3 amb la natura, en un relat que conjuga eleg\u00e0ncia i bellesa.<\/p>\n\n

Durant l\u2019esdeveniment, els assistents tamb\u00e9 han pogut descobrir algunes de les peces m\u00e9s representatives de Maison Roca<\/strong>, acostant-se a l\u2019ess\u00e8ncia de la firma.<\/p>\n\n

Comprom\u00eds amb la cultura i el talent del pa\u00eds<\/h2>\n\n

\u201cAvui no nom\u00e9s presentem una nova campanya, sin\u00f3 tamb\u00e9 un comprom\u00eds amb la cultura i el talent del pa\u00eds. Maison Roca \u00e9s l\u2019evoluci\u00f3 del nostre grup: uneix el llegat de les anteriors joieries – Mercat de l’Or, Mercat del Diamant i B\u00e0sic Mercat- amb una mirada de futur, com a joieria multimarca i tamb\u00e9 amb gemmes pr\u00f2pies, \u00faniques i tra\u00e7ables\u201d, ha destacat Joan Roca<\/strong>, president del Grup GRG.<\/p>\n\n

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Una traject\u00f2ria art\u00edstica amb segell andorr\u00e0<\/h2>\n\n

Amb experi\u00e8ncia en televisi\u00f3, cinema i teatre, Cl\u00e0udia Riera inicia ara un nou projecte com a imatge de Maison Roca, mentre prepara nous reptes art\u00edstics, entre els quals un rodatge imminent i el seu retorn als escenaris de Barcelona amb l\u2019obra Venus in Fur<\/em>.<\/p>\n\n

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\u201cLa joieria no \u00e9s nom\u00e9s bellesa, \u00e9s hist\u00f2ria, ofici i art. Quan porto una joia que em representa, em dona seguretat i for\u00e7a. I alhora, Andorra \u00e9s casa meva: aqu\u00ed vaig rebre les bases art\u00edstiques i aqu\u00ed hi ha el talent i la cultura que m\u2019han fet cr\u00e9ixer. Per aix\u00f2 em fa il\u00b7lusi\u00f3 que una casa andorrana com Maison Roca aposti per mi i pel pa\u00eds\u201d, ha afirmat l\u2019actriu.<\/p>\n\n

Un luxe responsable<\/h2>\n\n

La campanya s\u2019emmarca en la voluntat de Maison Roca d\u2019oferir una visi\u00f3 del luxe m\u00e9s propera i actual, capa\u00e7 de connectar amb un p\u00fablic ampli, tamb\u00e9 entre els m\u00e9s joves. La joieria defensa que invertir en peces de qualitat \u00e9s una aposta per la sostenibilitat i per objectes que perduren en el temps.<\/p>\n\n

\u201c\u00c9s com tenir una bona biblioteca de joies: peces que pots portar, combinar, compartir i llegar a les persones que estimes\u201d, apunta Cl\u00e0udia Riera.<\/p>\n\n

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En coher\u00e8ncia amb aquesta visi\u00f3, Maison Roca consolida el seu comprom\u00eds amb la tra\u00e7abilitat<\/strong> i l\u2019\u00e8tica en la joieria gr\u00e0cies a la certificaci\u00f3 Tracemark<\/strong>, que garanteix l\u2019origen responsable de gemmes i metalls preciosos.<\/p>\n\n

Sobre Maison Roca<\/h2>\n\n

Maison Roca<\/a> \u00e9s el nou concepte joier de GRG<\/strong>, que agrupa el llegat del Mercat de l’Or, Mercat del Diamant i B\u00e0sic Mercat sota una proposta multimarca, amb producci\u00f3 de joies pr\u00f2pies. La marca vol ser un referent en la cultura del luxe<\/em>, amb la missi\u00f3 d\u2019unir tradici\u00f3 i modernitat, impulsar el talent local i oferir una experi\u00e8ncia \u00fanica als seus clients. Avui, els tres establiments de Maison Roca a l’av. Meritxell n\u00fams.18, 50 i 97 representen la joieria andorrana que conjuga tradici\u00f3, exclusivitat i una aposta clara pel futur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A campaign that unites jewellery, art and culture with the inspiring face of the Andorran actress. Maison Roca begins a new chapter with Cl\u00e0udia Riera as the image of the house. The Andorran jeweller thus reinforces its commitment to local talent, culture and a responsible vision of luxury. Cl\u00e0udia Riera, new muse of Maison Roca […]<\/p>\n","protected":false},"author":3,"featured_media":79526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[675,614],"tags":[1214,1215,1216,1217,1454,740,1218,1219,1220],"class_list":["post-79553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designer-jewelry","category-uncategorized","tag-andorran-jewelry","tag-claudia-riera-4","tag-contemporary-luxury","tag-jewelry-campaign","tag-joieria-andorra","tag-maison-roca-2","tag-muse-2","tag-sustainability","tag-traceability"],"yoast_head":"\nMaison Roca presents Cl\u00e0udia Riera as its new muse - Maison Roca<\/title>\n<meta name=\"description\" content=\"Maison Roca presents Cl\u00e0udia Riera as its new muse in a campaign that blends luxury, culture and sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maisonroca.ad\/en\/maison-roca-presents-claudia-riera-as-its-new-muse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maison Roca presents Cl\u00e0udia Riera as its new muse - 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