{"id":85350,"date":"2026-04-30T14:09:56","date_gmt":"2026-04-30T12:09:56","guid":{"rendered":"https:\/\/maisonroca.ad\/watches-wonders-2026\/"},"modified":"2026-04-30T14:34:20","modified_gmt":"2026-04-30T12:34:20","slug":"watches-wonders-2026","status":"publish","type":"post","link":"https:\/\/maisonroca.ad\/fr\/watches-wonders-2026\/","title":{"rendered":"Watches & Wonders 2026: consolidation, coh\u00e9rence et \u00e9volution"},"content":{"rendered":"\n
Dans un contexte marqu\u00e9 par la prudence du march\u00e9 et une certaine retenue cr\u00e9ative lors de Watches & Wonders 2026, certaines marques avec lesquelles nous travaillons chez Maison Roca ont su se positionner intelligemment, en renfor\u00e7ant leur identit\u00e9 et en misant sur des \u00e9volutions coh\u00e9rentes plut\u00f4t que sur des ruptures radicales. Cette ann\u00e9e n\u2019a pas \u00e9t\u00e9 celle des effets spectaculaires, mais bien celle de la consolidation strat\u00e9gique et de produits solides.<\/p>\n\n\n\n
Nous passons en revue quelques nouveaut\u00e9s de Baume & Mercier, Oris, Bell & Ross et Hamilton, quatre maisons aux propositions tr\u00e8s diff\u00e9rentes mais partageant un m\u00eame d\u00e9nominateur commun : coh\u00e9rence de marque et orientation vers le client final.<\/p>\n\n\n\n
Baume & Mercier: la maturit\u00e9 de Riviera<\/strong><\/strong><\/h2>\n\n\n\n
Chez Baume & Mercier, la collection Riviera reste l\u2019axe central. Loin de s\u2019essouffler, la ligne continue de s\u2019\u00e9largir avec de nouvelles configurations qui apportent de la fra\u00eecheur sans perdre en coh\u00e9rence.<\/p>\n\n\n\n
Les nouveaut\u00e9s 2026 introduisent la collection Joia, une montre con\u00e7ue comme un accessoire de style, avec de multiples options et un retour affirm\u00e9 au concept de joaillerie f\u00e9minine. Diff\u00e9rents mat\u00e9riaux et finitions en font une proposition particuli\u00e8rement attractive. R\u00e9f. : 10850 \u00e0 souligner.<\/p>\n\n\n\n
On remarque \u00e9galement le restylage de la collection Classima 40 mm, avec un bo\u00eetier am\u00e9lior\u00e9 en termes d\u2019ergonomie et de nouveaux cadrans, comme le bleu, apportant davantage de modernit\u00e9 : Automatique R\u00e9f. : 10880 Quartz R\u00e9f. : 10878<\/p>\n\n\n\n<\/figure>\n\n\n\n
Enfin, la Riviera quartz 39 mm (R\u00e9f. 10846) confirme la collection comme une proposition polyvalente, contemporaine et offrant un excellent rapport qualit\u00e9-prix.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Baume & Mercier d\u00e9montre une parfaite compr\u00e9hension de son positionnement : un produit attractif, reconnaissable et commercial, sans exc\u00e8s ni complexit\u00e9 inutile. <\/p>\n\n\n\n
Oris: sens, technique et diff\u00e9renciation<\/strong><\/h2>\n\n\n\n
Oris conserve son approche ind\u00e9pendante avec une proposition fid\u00e8le \u00e0 ses valeurs : durabilit\u00e9, fonctionnalit\u00e9 et horlogerie m\u00e9canique authentique.<\/p>\n\n\n\n
La grande nouveaut\u00e9 de 2026 repose sur l\u2019\u00e9volution de la ligne Artelier, avec les mod\u00e8les Artelier Date en trois couleurs (bleu, noir et blanc), propos\u00e9s avec bracelet acier ou cuir : Acier R\u00e9f. : 01 733 7810 4051-07 8 20 20 Cuir R\u00e9f. : 01 733 7810 4051-07 6 20 17FC<\/p>\n\n\n\n<\/figure>\n\n\n\n
L\u2019Artelier Complication se distingue \u00e9galement, avec un calendrier lunaire et une seconde zone horaire (GMT), disponible en trois couleurs (marron, bleu et blanc) : Acier R\u00e9f. : 01 782 7811 4056-07 8 20 20 Cuir R\u00e9f. : 01 782 7811 4056-07 6 20 17FC<\/p>\n\n\n\n
Dans la ligne Heritage, la Star Edition 60th Anniversary (R\u00e9f. 01 733 7813 4151-Set) incarne une pi\u00e8ce \u00e0 forte dimension historique. Oris ne cherche pas \u00e0 rivaliser dans le luxe traditionnel, mais dans l\u2019authenticit\u00e9, tout en renfor\u00e7ant le d\u00e9veloppement de ses propres mouvements en tant que manufacture ind\u00e9pendante.<\/p>\n\n\n\n
Bell & Ross: un ADN professionnel sans compromis<\/strong><\/strong><\/h2>\n\n\n\n
Bell & Ross reste fid\u00e8le \u00e0 son ADN instrumental, avec des \u00e9volutions de son embl\u00e9matique bo\u00eetier carr\u00e9 et son lien avec l\u2019aviation.<\/p>\n\n\n\n
En 2026, la marque enrichit la ligne BR 05 avec la Blue Diamond Eagle (36 mm), ainsi que de nouvelles interpr\u00e9tations de la BR 03 : \u2022 Nouveau cadran vert (R\u00e9f. : BR03A-GN-ST\/SCA) \u2022 Version skeleton acier (R\u00e9f. : BR03A-BL-SKST\/SRB)<\/p>\n\n\n\n<\/figure>\n\n\n\n
Bell & Ross ne cherche pas \u00e0 se r\u00e9inventer, mais \u00e0 perfectionner un concept clair : des montres outils \u00e0 l\u2019esth\u00e9tique forte et coh\u00e9rente. <\/p>\n\n\n\n
Hamilton: innovation accessible et h\u00e9ritage am\u00e9ricain<\/strong><\/h2>\n\n\n\n
Hamilton continue de capitaliser sur l\u2019un de ses principaux atouts : la combinaison entre h\u00e9ritage am\u00e9ricain, innovation technique et accessibilit\u00e9.<\/p>\n\n\n\n
Les nouveaut\u00e9s 2026 renforcent la ligne Khaki, avec des \u00e9ditions limit\u00e9es telles que : \u2022 KHAKI FIELD M36-BK-N-GN \u2022 KHAKI SCUBA GMT A43-BU-BRC \u2022 KHAKI KING DD A40-BU-L-BW<\/p>\n\n\n\n
On note \u00e9galement le nouveau cadran de la collection Open Heart (R\u00e9f. : JM OPEN HEART A40-YE-L-BW), ainsi que ses liens avec l\u2019univers du cin\u00e9ma. Hamilton reste une porte d\u2019entr\u00e9e solide vers l\u2019horlogerie m\u00e9canique, avec des produits fiables, un design reconnaissable et une strat\u00e9gie parfaitement d\u00e9finie.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Moins de bruit, plus de consolidation<\/strong><\/h2>\n\n\n\n
S\u2019il y a une chose qui caract\u00e9rise ce Watches & Wonders 2026, c\u2019est l\u2019absence de grandes ruptures et la clart\u00e9 strat\u00e9gique des marques.<\/p>\n\n\n\n
2026 ne restera pas comme l\u2019ann\u00e9e des grandes r\u00e9volutions, mais comme un tournant o\u00f9 de nombreuses maisons ont clairement d\u00e9fini leur direction. Et en horlogerie, cela a plus de valeur qu\u2019il n\u2019y para\u00eet.<\/p>\n\n\n\n
Dans un contexte marqu\u00e9 par la prudence du march\u00e9 et une certaine retenue cr\u00e9ative lors de Watches & Wonders 2026, certaines marques avec lesquelles nous travaillons chez Maison Roca ont su se positionner intelligemment, en renfor\u00e7ant leur identit\u00e9 et en misant sur des \u00e9volutions coh\u00e9rentes plut\u00f4t que sur des ruptures radicales. Cette ann\u00e9e n\u2019a pas […]<\/p>\n","protected":false},"author":4,"featured_media":85330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2524],"tags":[],"class_list":["post-85350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-horlogerie-exclusive"],"acf":[],"yoast_head":"\n
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