A tribute to the origins of the 1940s with a contemporary, sophisticated design full of character.

At Maison Roca, we are passionate about telling stories of timepieces that combine tradition and innovation. The new Breitling Lady Premier is much more than a watch: it is a statement of style and a celebration of feminine confidence, with fluid lines, noble materials, and details that make it a true jewel for the wrist.

A collection with history

The Lady Premier reinterprets the Premier Fantaisies pieces created by Willy Breitling in the 1940s, when women had already embraced the wristwatch long before men gave up the pocket watch. That vision transformed the chronograph into a style icon. Today, Breitling brings back that pioneering spirit with a contemporary design that connects past and present.

Elegance in shape, colour, and texture

The collection comes in two formats:

• Lady Premier Automatic 36 mm: featuring a stainless steel or 18 k gold case, alligator-leather straps in gradient tones of Aubergine, Sage, Dove Grey, and Chocolate, and the COSC-certified Breitling Caliber 10 automatic movement.

• Lady Premier SuperQuartz™ 32 mm: with dials in mother-of-pearl, deep blue, or black, the new Chevron bracelet, and the SuperQuartz™ Caliber 77 movement, offering flawless precision.

The finishes include lab-grown diamonds and responsibly sourced gold, reaffirming the brand’s commitment to sustainable and conscious watchmaking.

A jewel that breathes confidence

With sculptural curves, dials that recall silk, and details that make it shine like fine jewellery, the Lady Premier is the timepiece that accompanies today’s woman: free, determined, and with her own style. As Georges Kern, CEO of Breitling, affirms, it is “a new vision of an elegant watch that is confident, full of character, just like the woman who wears it.”

Discover more new releases in our Breitling watch section.