A new chapter in the experimental saga of Bell & Ross, redefining the aesthetics and performance of contemporary watchmaking.

At Maison Roca, we are passionate about exploring creations that push the boundaries of traditional watchmaking. With the new Bell & Ross BR-X3, the Parisian brand opens an unprecedented chapter in its most avant-garde line: a timepiece that combines architecture, innovation, and mechanical power with an unmistakable presence.

An evolution within the X collection

Since its launch in 2014 with the BR-X1, the Bell & Ross X collection has stood out for its experimental vision, merging design and technology. Models such as the BR-X2 Skeleton Tourbillon and the BR-X5 have continued this bold legacy. Today, the BR-X3 takes that spirit even further, reinterpreting the brand’s iconic square design with technical precision and modern flair.

Architecture and presence

The BR-X3 features an architectural 41 mm case built in layers and reinforced by functional corner screws. Available in two versions — Black Titanium and Blue Steel — it fuses the circle and the square in a play of volumes and textures that assert its strong identity.

The side pillars in anodised aluminium or rubber bring contrast and energy, while the circular bezel, protected crown and 13.3 mm thickness provide a solid yet balanced profile. Water-resistant to 100 metres, the BR-X3 is built for performance and everyday wear.

Visual depth and legibility

Its multi-layered dial revisits the signature X-shaped structure. On a matte black or sunburst blue base, a metallic plate organises the main indicators: the date at 3 o’clock and the three-day power reserve at 9 o’clock.

Applied indexes, numerals at 12 and 6, and skeletonised hands coated with green Super-LumiNova ensure perfect legibility, even in low-light conditions.

Kenissi manufacture movement

At the heart of the watch beats the BR-CAL.323 calibre, developed in partnership with Kenissi, a manufacture renowned for its precision. This automatic movement is COSC-certified, operating at 4 Hz and offering a 70-hour power reserve. The sapphire caseback, transparent or tinted depending on the version, reveals the central rotor and showcases the mechanical excellence within.

Two versions, two personalities

BR-X3 Black Titanium: monochrome and understated, it combines microblasted titanium with black details. Lightweight, durable and technical, it represents the most instrumental side of the collection.

BR-X3 Blue Steel: more refined and sophisticated, it contrasts polished/satin-finished steel with blue accents on the anodised aluminium and the sunburst dial. A truly elegant and contemporary expression.

Both editions come with a perforated rubber strap, black or blue depending on the version, and a pin buckle matching the case material.

Technical details

• Case: 41 mm x 13.3 mm, grade 2 titanium or satin/polished steel
• Crystal: sapphire with anti-reflective coating
• Caseback: sapphire crystal, transparent or tinted
• Water resistance: 100 m
• Dial: three-level construction (matte black or sunburst blue)
• Movement: BR-CAL.323 automatic calibre, COSC certified
• Power reserve: 70 hours
• Functions: hours, minutes, seconds, date, power reserve indicator
• Strap: perforated rubber, black or blue, pin buckle in titanium or steel
• References: BRX3R-BL-TI/SRB (Black Titanium) | BRX3R-BLU-ST/SRB (Blue Steel)
• Availability: permanent collection

See also:

Discover other Bell & Ross creations available at Maison Roca